Regional businesses across the Kapiti Coast understand that standing out requires more than an attractive logo. A Kapiti graphic designer brings strategic thinking to every project, treating brand identity as a complete system rather than isolated design tasks. Mixed Media Design operates from Paraparaumu, serving clients throughout Waikanae, Raumati, Otaki and Paekarariki with bespoke visual solutions tailored to each organisation’s market position and audience.
Over 30 years of international experience underpins the studio’s approach. Founder Gail Mylne has worked across Auckland, Melbourne, London and Wellington, developing visual identities for businesses ranging from hospitality ventures to professional services. That depth of expertise translates into design work that balances creative impact with commercial effectiveness. Every identity system developed by the studio reflects careful analysis of competitors, customer expectations and long-term brand goals.
Companies choosing to work with a Kapiti graphic designer gain access to full-service design management. Mixed Media Design handles everything from initial discovery through to final production, coordinating with printers, photographers and web developers when required. This end-to-end capability means clients deal with a single point of contact rather than managing multiple suppliers across different stages of a project. Print management becomes straightforward when one studio oversees proofing, revisions and quality control through to delivery.
The studio’s tagline captures a fundamental marketing principle: you never get a second chance to make a first impression. Whether a business card handed to a prospective client or shopfront signage visible to passing traffic, every branded touchpoint either reinforces or undermines perception of professionalism. Mixed Media Design approaches each element as part of a cohesive whole, ensuring consistent application of colours, typography and visual style across print materials, signage and digital assets. Brand guidelines define precisely how logos, colour palettes and fonts should appear across different contexts and platforms.
Bespoke design sits at the core of the studio’s philosophy. Templates and generic themes get rejected in favour of one-off solutions built around specific business needs. A cafe rebrand might prioritise warmth and approachability, while a professional services firm requires authority and clarity. Mixed Media Design adapts visual language to suit context, audience and sector while maintaining strong creative direction throughout every project stage. That artistic background, drawn from Gail’s mixed media and abstract art practice, brings distinctive visual character to commercial work that standard corporate studios often lack.
Print design remains a cornerstone service for businesses building local presence across the Kapiti Coast and Horowhenua. Mixed Media Design produces business cards, brochures, flyers, posters and packaging that align with established brand systems while addressing specific campaign requirements. A Kapiti graphic designer understands how different print formats serve distinct purposes within marketing strategies, from trifold brochures explaining service offerings to vouchers driving repeat custom.
Business cards function as tangible brand ambassadors during networking events, client meetings and chance encounters. Business card design has evolved considerably, yet the fundamental purpose endures: creating memorable first impressions that prompt follow-up contact. Mixed Media Design treats each card as a miniature branding exercise, balancing essential contact information with visual impact. Typography choices, paper stock and finishing details all contribute to perceived professionalism and attention to quality.
Brochures and flyers serve different communication needs depending on format and distribution method. Bifold designs suit straightforward service explanations, while trifold formats allow more detailed breakdowns of product ranges or tiered offerings. Brochure marketing continues to perform well for local campaigns where physical handouts at events, shop counters or letterbox drops reach specific geographic audiences. Mixed Media Design tailors layouts to reading patterns, ensuring key messages appear in high-visibility positions regardless of how recipients handle the material.
Signage design presents unique challenges around legibility, viewing distance and environmental conditions. Shopfront signs need immediate visual impact for passing pedestrians and drivers, while event banners must remain readable across exhibition halls or outdoor venues. A Kapiti graphic designer considers production requirements from the outset, designing within the technical constraints of different printing methods and substrate materials. Vehicle graphics require particular attention to surface curves, door handles and window placement to maintain visual coherence when applied.
Mixed Media Design extends its print capabilities to magazines, newsletters and packaging design. Full publication layout demands strong typographic skills and understanding of long-form reading comfort. Column widths, leading, font selection and white space all affect whether readers engage with content or abandon material partway through. Packaging design balances visual appeal with practical information requirements, shelf presence and protection of contents during transit and storage.
The studio coordinates with reliable local and national print suppliers, managing the production process to ensure colour accuracy, registration and finishing quality meet specifications. Pamphlet formats and folding techniques get selected based on content volume, budget parameters and distribution methods. That production knowledge prevents costly errors and reprints, saving clients time and resources while delivering materials that perform their intended marketing functions effectively.
Beyond traditional print, Mixed Media Design creates digital design assets for websites and social media platforms. The studio does not build websites but supplies hero images, banners, buttons and icons for developer implementation. When clients require complete online presence, they collaborate with trusted web developers to ensure graphic elements get implemented accurately. Social media graphics for Facebook, Instagram and LinkedIn maintain brand consistency across digital channels, supporting integrated marketing campaigns that span print and online touchpoints.
Project management capability distinguishes Mixed Media Design from designers who only handle creative execution. The studio manages scheduling, budgeting, supplier liaison and quality control, allowing clients to focus on their core business operations. That full-service approach appeals particularly to small and medium enterprises lacking in-house marketing teams. One point of contact simplifies communication and accountability throughout project lifecycles from initial scoping through to final delivery.
graphic design, branding, visual identity, logo design, print design, business cards, brochures, flyers, posters, signage, packaging, brand guidelines, social media design, publication design, project management, Kapiti Coast, Paraparaumu, Waikanae, Wellington region, bespoke design