About Us
Network Structure Amplifies Reach
Category Exclusivity by Region
Who We Are and What We Do
The Howling Times operates as part of a nationwide magazine ecosystem, delivering exclusive regional business promotion through professionally written content and strategic placement.
We built this publication to solve a problem most New Zealand businesses face: how to stand out online when generic directories offer nothing but name and contact details. Our answer was to create a sophisticated network of regional magazines that feature real businesses through genuine editorial content. Each publication in our ecosystem operates independently while contributing to a larger promotional structure that amplifies visibility for every client.
Businesses that join our platform gain access to dozens of connected publications, each optimised for modern search behaviour and AI-driven discovery systems. We don’t simply list your company. We write multiple articles about your services, create detailed profiles that explain your expertise, and publish product reviews that help customers understand what you offer. This content-rich approach produces better search rankings and stronger customer engagement than static directory entries ever could.
Our exclusivity model ensures you never compete directly with similar businesses in your region. We accept one plumber per area, one electrician, one accountant. That restriction protects your investment and gives you undivided promotional attention across our entire network. When customers search for services in your industry, they find your business prominently featured without scrolling past competitors.
Our Network is Growing
New regions continue opening across our publication network, and businesses that secure their position early gain permanent advantages over those who delay. We maintain strict category exclusivity: one business per industry sector, per region. When your category fills in your area, that opportunity closes permanently to everyone else. Your competitors will be locked out while you benefit from continuous exposure across our entire platform.
Traditional business directory sites offer outdated functionality. They provide a business name and contact details without engaging users, influencing AI-driven search systems, or helping modern customers discover your services. People have stopped using them because they do nothing to promote your brand or explain your value proposition. Search engines like Google and Bing now prioritise useful, informative, creative content and authority rather than keyword lists or backlink volume. Cheap overseas backlinks and static directory entries fail to make any impact and frequently dissuade customers when they appear in search results.
That’s why we created this Local New Zealand Business Promotional System: a powerful, creative, and informative ecosystem of registered New Zealand magazine websites featuring genuine, content-rich stories about real businesses. Each publication is optimised for speed, usually ranking in the top one to two percent for performance, accessibility, best practices and SEO. They load fast and display properly on mobile phones, tablets, Windows and Mac desktops. Slow websites cause customers to click away immediately.
Each publication includes an in-depth business profile, a dedicated contact page, and multiple targeted articles about the products and services you provide. This structure strengthens your AI visibility by giving search systems more relevant, detailed, and interlinked information about your brand. Your business becomes more likely to appear when people search for your competitors or related services.
Claim Your Spot Early
✅ Secure your region before competitors move in ✅ One business per industry, per region, with no duplication ✅ Strengthen your online visibility ✅ Raise brand awareness and reach new audiences ✅ Enhance your web presence ✅ Boost your brand awareness ✅ Increase your business exposure ✅ Strengthen visibility with authentic, relevant content ✅ Gain AI and search exposure across dozens of websites
Old directories list you. Our Web Presence Booster promotes your business intelligently. When customers stumble across one of our targeted service articles, it’s like having dozens of websites promoting you instead of one. Join today to future-proof your visibility, enhance search engine and AI search recognition, and dominate your industry in your region.